Minimum Advertised Price
Pricing integrity protects the relationship.
A partner who erodes your price is not a partner. This policy sets out how AINA treats advertised pricing — both for the brands we distribute and for the businesses that buy from us.
Why this exists
A discount moves one order. It costs a brand for years.
Price erosion is rarely recovered. Once a product is advertised below its intended position, other partners follow, margins compress across the channel, and the brand loses control of how its product is perceived. Protecting advertised pricing is not a courtesy — it is part of protecting the asset a brand has spent years building.
Part one
Our commitment to the brands we distribute.
Where a brand maintains a Minimum Advertised Price policy, AINA observes it. In practice that means:
We advertise your products at or above the minimum price you set, across every channel we operate — retail, marketplace and distributor networks alike.
Discounting is not how we move volume. Where we take on a brand, we grow it through channel access, placement and operational execution — not by undercutting the market.
We watch advertised pricing where we are active, and we tell you what we see — including violations we did not cause. A brand cannot enforce a policy it cannot observe.
Businesses that purchase from us are made aware of the applicable MAP terms before they buy. The commitment does not stop at our own conduct.
Part two
What we ask of brand partners.
A MAP policy only holds if it is clear and applied consistently. We ask three things.
Give us the policy in writing
Current pricing, the products covered, and any permitted promotional exceptions. We cannot uphold terms we have not been given.
Keep it current
Tell us when pricing changes. Outdated policies cause accidental violations and are the most common source of channel disputes.
Apply it to everyone
Enforce equally across all partners. A policy enforced selectively collapses — compliant partners lose sales to non-compliant ones and eventually stop complying too.
Part three
Expectations of partners who buy from us.
Where products we supply are covered by a MAP policy, the following applies to resale.
Products must be advertised at or above the minimum advertised price specified by the brand. This governs advertised price only — you remain free to set your own final selling price.
All public-facing advertising: websites, marketplace listings, search and social advertising, email campaigns, catalogues and print.
AINA may decline future orders, withdraw access to affected products, or end the supply relationship. These decisions are made independently by AINA.
If you observe pricing that appears to breach a brand's policy, tell us at partnerships@ainadistribution.com. We pass verified reports to the brand.
For your records
Download this policy as a PDF
A formatted copy for brand onboarding packs, vendor files and procurement records.
This policy is adopted unilaterally by AINA Distribution. It is not an agreement between AINA and any brand, customer or other party, and AINA makes decisions regarding it independently. AINA may modify or withdraw this policy at any time. Effective July 2026.
Start a conversation
Protecting your pricing is part of the job.
If channel control matters to you — and it should — that's a conversation worth having before anything is signed.